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You may have heard the phrase “the future is digital”, however, we are way past that. The present is digital! The first thing we inadvertently now do when we need some information is plug it into a search engine and feel confident that something relevant will pop up. Businesses caught up on this trend and used this opportunity to delve into digital marketing.
Here’s a quick overview on digital marketing and why it has gained significant traction in recent times:
What is digital marketing?
Digital marketing, in the simplest sense is marketing efforts that take place on the internet. Businesses develop digital marketing strategies that take into account search engines, social media, emails, websites, and paid online ads when pitching their offering to potential customers.
What is the difference between digital marketing and traditional marketing?
In essence, the main difference between the two forms of marketing is the medium via which the audience receives the message of a business. In traditional marketing, marketing managers have their marketing efforts directed towards newspapers, magazines, television advertisements, billboards, radio, etc. However, digital marketing involves the use of social media, websites, and email advertising.
Is digital marketing more beneficial than traditional marketing?
You might be wondering what led to this shift from traditional marketing to digital marketing and there are various reasons for this.
1. A digital marketing strategy can easily be changed
Unlike traditional marketing efforts, digital marketing efforts are not carved in stone. Digital marketers can easily change their strategy or content when needed. Perhaps a certain Facebook post has a spelling error that was overlooked or a certain blog post did not have the right keywords to gain the traction required, it can seamlessly be changed and updated.
2. Real time trends can be determined
To better understand this point, think of an advertisement in your local newspaper. Now think from the perspective of the marketing manager, are they able to gauge the audience’s perception of that ad? Do they know how many people have actually read and absorbed the information? Of those who have read the details, how many would become customers? There will never be an accurate answer for these questions when it comes to traditional marketing. On the other hand, with digital marketing, marketing managers can view real time analytics of posts to determine the best performing ones and develop trends for a more effective digital marketing strategy.
3. More cost effective than traditional methods
Perhaps one of the main reasons digital marketing became so popular to begin with is its low cost. ADIY website builder can cost USD100 per year, while putting an advertisement in the newspaper can cost USD 2700 to USD 100,000 globally. With digital marketing, many small and medium sized businesses can now effectively market their products and services, while in the past, they had to forgo marketing opportunities due to the extremely high cost.
4. Targeted marketing efforts result in better lead generation
The first step of developing a marketing strategy is accurately determining your target audience. With digital marketing, you are able to closely identify your target market, improving the chances of generating leads, but what does that mean? Lead generation is when a business is able to pique the interest of potential customers to increase sales. Let’s take the example of a ski resort located in the Alps, quite specific, you may think, but you will soon understand why. Now what kind of person do you think would be interested in going on a skiing trip? Someone old or young? Someone who loves the outdoors or likes to stay indoors? Someone who loves adventure, or someone who likes to play it safe? You see how we now have an idea of the target audience? Our audience is young groups of people who love adventure and can spare the money for such a trip. Based on these characteristics, marketing managers can develop content that will reach the right audience via keywords(we will cover more about keywords and how they are used in the next blog post)and paid advertising.
The digital marketing industry growth in recent years has been phenomenal. Experts are positive of its future and development. Learn digital marketing from scratch with Qureos. We are an online learning platform where you can sign up and attend live classes with industry experts. We currently offer courses in digital growth marketing, digital marketing for business growth, B2Bgrowth and much more. Check out our courses today!
You may have heard the phrase “the future is digital”, however, we are way past that. The present is digital! The first thing we inadvertently now do when we need some information is plug it into a search engine and feel confident that something relevant will pop up. Businesses caught up on this trend and used this opportunity to delve into digital marketing.
Here’s a quick overview on digital marketing and why it has gained significant traction in recent times:
What is digital marketing?
Digital marketing, in the simplest sense is marketing efforts that take place on the internet. Businesses develop digital marketing strategies that take into account search engines, social media, emails, websites, and paid online ads when pitching their offering to potential customers.
What is the difference between digital marketing and traditional marketing?
In essence, the main difference between the two forms of marketing is the medium via which the audience receives the message of a business. In traditional marketing, marketing managers have their marketing efforts directed towards newspapers, magazines, television advertisements, billboards, radio, etc. However, digital marketing involves the use of social media, websites, and email advertising.
Is digital marketing more beneficial than traditional marketing?
You might be wondering what led to this shift from traditional marketing to digital marketing and there are various reasons for this.
1. A digital marketing strategy can easily be changed
Unlike traditional marketing efforts, digital marketing efforts are not carved in stone. Digital marketers can easily change their strategy or content when needed. Perhaps a certain Facebook post has a spelling error that was overlooked or a certain blog post did not have the right keywords to gain the traction required, it can seamlessly be changed and updated.
2. Real time trends can be determined
To better understand this point, think of an advertisement in your local newspaper. Now think from the perspective of the marketing manager, are they able to gauge the audience’s perception of that ad? Do they know how many people have actually read and absorbed the information? Of those who have read the details, how many would become customers? There will never be an accurate answer for these questions when it comes to traditional marketing. On the other hand, with digital marketing, marketing managers can view real time analytics of posts to determine the best performing ones and develop trends for a more effective digital marketing strategy.
3. More cost effective than traditional methods
Perhaps one of the main reasons digital marketing became so popular to begin with is its low cost. ADIY website builder can cost USD100 per year, while putting an advertisement in the newspaper can cost USD 2700 to USD 100,000 globally. With digital marketing, many small and medium sized businesses can now effectively market their products and services, while in the past, they had to forgo marketing opportunities due to the extremely high cost.
4. Targeted marketing efforts result in better lead generation
The first step of developing a marketing strategy is accurately determining your target audience. With digital marketing, you are able to closely identify your target market, improving the chances of generating leads, but what does that mean? Lead generation is when a business is able to pique the interest of potential customers to increase sales. Let’s take the example of a ski resort located in the Alps, quite specific, you may think, but you will soon understand why. Now what kind of person do you think would be interested in going on a skiing trip? Someone old or young? Someone who loves the outdoors or likes to stay indoors? Someone who loves adventure, or someone who likes to play it safe? You see how we now have an idea of the target audience? Our audience is young groups of people who love adventure and can spare the money for such a trip. Based on these characteristics, marketing managers can develop content that will reach the right audience via keywords(we will cover more about keywords and how they are used in the next blog post)and paid advertising.
The digital marketing industry growth in recent years has been phenomenal. Experts are positive of its future and development. Learn digital marketing from scratch with Qureos. We are an online learning platform where you can sign up and attend live classes with industry experts. We currently offer courses in digital growth marketing, digital marketing for business growth, B2Bgrowth and much more. Check out our courses today!