Learn how to increase business presence on the digital landscape to more than 80% by identifying the ideal target audience who want to hear from you.
By the end of this masterclass, you will be able to:
- Analyze how to segment customers through market research.
- Gain insight into how keyword searches work.
- Create effective online advertising campaigns for any target audience and product.
About the Mentor:
Mizyal graduated in 2016, gaining a BSc. (Honors) degree in Economics from LUMS. He is currently engaged as the 'Regional Head of Private Traffic' at Daraz - where his role involves consulting 200+ Daraz Mall brands and their marketing agencies on developing creative optimization and user-funnel strategy - to help improve the performance of their online campaigns and increase Return on Ad Spend (ROAS). Prior to his current role, he worked as the 'Head of Facebook Marketing' for Daraz, where he managed performance marketing campaigns on the channel for all five Daraz countries. During that time, he led the project of 'decentralizing the performance marketing department' and played a crucial role in establishing local paid marketing teams in each Daraz country. His area of expertise lies in optimizing online marketing budgets and developing cross-platform consistency in digital ads. In addition to his association with Daraz, Mizyal is also a 'Digital Marketing Trainer' at the Institute of Business Administration (IBA), where he has delivered courses on Social Media Marketing and Digital Marketing Strategies for 100+ executives.
Learn how to increase business presence on the digital landscape to more than 80% by identifying the ideal target audience who want to hear from you.
By the end of this masterclass, you will be able to:
- Analyze how to segment customers through market research.
- Gain insight into how keyword searches work.
- Create effective online advertising campaigns for any target audience and product.
About the Mentor:
Mizyal graduated in 2016, gaining a BSc. (Honors) degree in Economics from LUMS. He is currently engaged as the 'Regional Head of Private Traffic' at Daraz - where his role involves consulting 200+ Daraz Mall brands and their marketing agencies on developing creative optimization and user-funnel strategy - to help improve the performance of their online campaigns and increase Return on Ad Spend (ROAS). Prior to his current role, he worked as the 'Head of Facebook Marketing' for Daraz, where he managed performance marketing campaigns on the channel for all five Daraz countries. During that time, he led the project of 'decentralizing the performance marketing department' and played a crucial role in establishing local paid marketing teams in each Daraz country. His area of expertise lies in optimizing online marketing budgets and developing cross-platform consistency in digital ads. In addition to his association with Daraz, Mizyal is also a 'Digital Marketing Trainer' at the Institute of Business Administration (IBA), where he has delivered courses on Social Media Marketing and Digital Marketing Strategies for 100+ executives.