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In view of the sudden popularity of social media platforms and their importance in everyone’s day-to-day activities, it has become highly competitive. Social media allows you to be creative and engage with people all around the globe. However, do you ever wonder what helps social media to be extremely in demand? Design plays an important role in social media being the most used nowadays. It is imperative to understand as to why social media platform should stand out. Every organization out there, needs a design to be unique, creative, impressive, to effectively give out the message and also to survive. Social Media is a place where everything is instant, and therefore first impressions are the last ones.
For instance, the graphic design is often the first thing that appears in front of the people. That is why the graphics should be really rare and persuasive. Designing is the heart of social media. It is about planning to solve a problemin a creative way, for example, developing unique solutions based on the desire of humans. In addition, design has been said to be one of the most beneficial as it can tackle all kinds of competition. Moreover, it is all about creating good experiences for consumers and be innovative in a way to be appealing. Creating attractive designs have a major role in conveying your message to the people as they understand it better visually rather than hearing or reading about it. To add on, it is a user centered method, where you put yourself in place of the user and convey the message. This leads to generating powerful contents to fulfill the needs of the consumers and turn itinto meaningful resources for the audience.
Furthermore, it allows to build awareness as it helps to get the attention of new customers and be in the minds of the existing ones. Like, Facebook growth increased rapidly back in the days because it was out of the box with its design thinking. However, there was a sudden decline in it as competitors with new social media apps took its place with additional innovative design thinking ideas.
Why Design
To begin with, people love to explore advanced technologies with latest updates and respond to visuals better. Therefore, designs need to be thought creatively in order to persuade them consumers to use your application. The desires and demands need to be studied and researched thoroughly for the solutions to be as innovative as possible. Instagram, Pinterest, Google make the use of designs to create their content and to be known by it. You might not even see the application but you would remember what it is used for and how it looks like. That’s how design works in people’s mind.
Developing The Design
The crucial part comes when you have to develop your ideas into design. There are steps that you need to follow in order to achieve the desiring result. Firstly, research about your idea as much as you can. This is essential because gathering all knowledge about your goal will lead to a high-quality design. Research must include the problem, target audience, innovation and the solution of the problem. Second, you will have to define the needs and problems. Gather all the information you got on a paper and then analyze them to identify the core problems. You could also try to discuss with your partners to generate various solutions from different minds. Then, brainstorm the ideas. The first two steps allow you to think out of the box with what is required for the consumers or how it can be improved if it is already available out there.
It is important to test the idea before the design is created. The design should be built according to the information gathered in the above steps in a unique and creative way. Overall, you should gain the deepest understanding of your idea and how each step leads to the last stage for developing the design. Since social media depends all on graphics and visual content, this is one of most popular method which has been increasing rapidly. For example, netflix used the design by thinking ahead of its competitor's DVD's which were eventually becoming outdated and delivered the DVD's directly to the customers' home by creating an on demand streaming service where they can watch their favorite shows and movies wherever they want. This innovation led to Netflix's to be ahead of the curve and gain real success over the years
Conclusion
To sum up, design thinking has been the most effective for social media to be this popular as it leads to spontaneous ideas. In the last few years, it has been a major tool for every one out there to deliver creative opportunities for people. Furthermore, with the rise of technology, design thinking provides a game changing scheme for the social media that can be executed. More importantly, it encourages the creativity and innovation that is developing the world’s economy with new ideas and new businesses. Even though, it is stated by IAB that only 50% of the companies follow the designing strategy. Lack of strategy results in unstructured planning and development.
In view of the sudden popularity of social media platforms and their importance in everyone’s day-to-day activities, it has become highly competitive. Social media allows you to be creative and engage with people all around the globe. However, do you ever wonder what helps social media to be extremely in demand? Design plays an important role in social media being the most used nowadays. It is imperative to understand as to why social media platform should stand out. Every organization out there, needs a design to be unique, creative, impressive, to effectively give out the message and also to survive. Social Media is a place where everything is instant, and therefore first impressions are the last ones.
For instance, the graphic design is often the first thing that appears in front of the people. That is why the graphics should be really rare and persuasive. Designing is the heart of social media. It is about planning to solve a problemin a creative way, for example, developing unique solutions based on the desire of humans. In addition, design has been said to be one of the most beneficial as it can tackle all kinds of competition. Moreover, it is all about creating good experiences for consumers and be innovative in a way to be appealing. Creating attractive designs have a major role in conveying your message to the people as they understand it better visually rather than hearing or reading about it. To add on, it is a user centered method, where you put yourself in place of the user and convey the message. This leads to generating powerful contents to fulfill the needs of the consumers and turn itinto meaningful resources for the audience.
Furthermore, it allows to build awareness as it helps to get the attention of new customers and be in the minds of the existing ones. Like, Facebook growth increased rapidly back in the days because it was out of the box with its design thinking. However, there was a sudden decline in it as competitors with new social media apps took its place with additional innovative design thinking ideas.
Why Design
To begin with, people love to explore advanced technologies with latest updates and respond to visuals better. Therefore, designs need to be thought creatively in order to persuade them consumers to use your application. The desires and demands need to be studied and researched thoroughly for the solutions to be as innovative as possible. Instagram, Pinterest, Google make the use of designs to create their content and to be known by it. You might not even see the application but you would remember what it is used for and how it looks like. That’s how design works in people’s mind.
Developing The Design
The crucial part comes when you have to develop your ideas into design. There are steps that you need to follow in order to achieve the desiring result. Firstly, research about your idea as much as you can. This is essential because gathering all knowledge about your goal will lead to a high-quality design. Research must include the problem, target audience, innovation and the solution of the problem. Second, you will have to define the needs and problems. Gather all the information you got on a paper and then analyze them to identify the core problems. You could also try to discuss with your partners to generate various solutions from different minds. Then, brainstorm the ideas. The first two steps allow you to think out of the box with what is required for the consumers or how it can be improved if it is already available out there.
It is important to test the idea before the design is created. The design should be built according to the information gathered in the above steps in a unique and creative way. Overall, you should gain the deepest understanding of your idea and how each step leads to the last stage for developing the design. Since social media depends all on graphics and visual content, this is one of most popular method which has been increasing rapidly. For example, netflix used the design by thinking ahead of its competitor's DVD's which were eventually becoming outdated and delivered the DVD's directly to the customers' home by creating an on demand streaming service where they can watch their favorite shows and movies wherever they want. This innovation led to Netflix's to be ahead of the curve and gain real success over the years
Conclusion
To sum up, design thinking has been the most effective for social media to be this popular as it leads to spontaneous ideas. In the last few years, it has been a major tool for every one out there to deliver creative opportunities for people. Furthermore, with the rise of technology, design thinking provides a game changing scheme for the social media that can be executed. More importantly, it encourages the creativity and innovation that is developing the world’s economy with new ideas and new businesses. Even though, it is stated by IAB that only 50% of the companies follow the designing strategy. Lack of strategy results in unstructured planning and development.