Launching Products to the Right Audience

In this course, Brad will walk through a few of the product launches he has been a part of, and breakdown what went to each successful launch.

By the end of this masterclass, you will be able to:

  • The basics of a good product launch.
  • AR/PR-Marketing Communications.
  • Content planning-Distribution.
  • Creating the launch plan.
  • Launch day activities-Post.
  • Launch activities to maximize staying power.

Meet your Mentor:

Brad Johnson has 10 years experience leading marketing efforts for early-stage software startups. He is the Director of Product Marketing for DevOps automation startup Blink Ops, which recently announced $26M in Series A funding from Lightspeed Venture Partners. Prior to Blink Ops, Brad was a product marketer at Netlify for developer collaboration tools, after being acquired as part of startup FeaturePeek where he was Head of Marketing. He’s also worked at an IP law firm, a handful of SaaS startups, and as a middle school substitute teacher.